The website question checklist

Twelve questions customers may ask a local service business before they call. For each one, write down the page on your website that answers it. A question with no page is one customers have to call or email about, or take somewhere else.

Write the page that answers each question, or leave it blank.

#	Question	Where your website answers it
1	What areas do you serve?	Write the page here
2	What are your hours, and do you work weekends or after hours?	Write the page here
3	How do I book, and how soon can you come?	Write the page here
4	How much does it cost, or how do you price the job?	Write the page here
5	What’s included in a visit or a job?	Write the page here
6	Is there a trip charge or a minimum?	Write the page here
7	Which payment methods do you take, and do you offer financing?	Write the page here
8	What warranty comes with your work?	Write the page here
9	Are you licensed and insured?	Write the page here
10	How should I prepare for the visit?	Write the page here
11	Can I cancel or reschedule, and how?	Write the page here
12	How do I reach a person?	Write the page here

What to do with the blanks

• Add the answer to the page where a customer would look for it, in plain words.
• If you don’t publish prices, say how you price the job and what the first visit costs, if anything.
• Keep it current: an old answer is worse than none.

Free to print and share; no sign-up. Want us to check your website for you? The free Website Check reads your public pages and emails you which everyday questions they answer.